Marketplace Image Compliance

Pass image checks for Amazon, eBay, Etsy, Walmart, and Google Merchant Center

Marketplace image compliance guide for Amazon, eBay, Etsy, Walmart, and Google Merchant Center: sizes, backgrounds, overlays, file formats, and QA.

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Overview

Marketplace image compliance determines whether your listings rank, win clicks, and avoid takedowns. This guide consolidates the most common rules across Amazon, eBay, Etsy, Walmart, and Google Merchant Center—what backgrounds are allowed, how large images must be, which overlays trigger rejections, and how to set up a repeatable QA workflow.

Use it to brief photographers, standardize retouching, and preflight assets before upload, so you ship listings once and avoid costly relists or account flags.

Who it is for

DTC brands expanding to Amazon, eBay, or Walmart at scale.

Marketplace managers standardizing image workflows globally.

Agencies auditing listings for suspended or blocked products.

Sellers migrating catalogs and needing fast compliance checks.

What you will gain

Clear rules by marketplace with side-by-side differences.

A checklist to validate size, background, and overlays fast.

Risk flags for disallowed props, borders, or adult content.

Templates to brief photographers and enforce consistent shots.

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Key Takeaways

Actionable points curated for this category.

01

Marketplace-specific main image rules

Amazon and Walmart require pure white (#FFFFFF) main images; no text, logos, borders, or watermarks; product should fill ~85% of frame.

02

Size, aspect ratio, and resolution

Use at least 1000 px on the longest side to enable zoom; 1600–2560 px is safer; keep consistent aspect ratios to avoid auto-cropping.

03

File formats and color profile

Export JPEG (preferred) or PNG in sRGB; avoid CMYK; balance compression to prevent artifacts; keep sharpening natural and avoid halos.

04

Variants, sets, and angles

Main image shows the single product being sold; additional images can include lifestyle, scale, detail close-ups, and variant colors.

05

Prohibited overlays and content

No promotional text, price badges, watermarks, inset images, or misleading props; avoid offensive, adult, or unsafe imagery.

06

Repeatable QA workflow

Maintain per-marketplace checklists, batch-validate before upload, version assets, and store rights releases for models, logos, and packaging.

FAQ

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