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Overview
Micro-influencer marketing pairs brands with niche creators—typically 10k–100k followers—who convert attention into action through trust and relevance. Done well, it outperforms broad-reach campaigns on engagement quality and cost efficiency.
This category covers the complete workflow: setting goals, sourcing and vetting creators, pricing and contracts, briefing and approvals, disclosure and usage rights, measurement and incrementality, and how to scale winners through whitelisting and always-on programs.
Use these guides to build a repeatable system: define success metrics up front, run small controlled tests, negotiate deliverables and rights transparently, and reinvest into top performers to reduce CAC over time.
