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Site performance and SEO

Faster pages, better rankings, measurable growth

Practical guides to speed up your site, pass Core Web Vitals, and turn faster loads into higher rankings and conversions—audits, fixes, and measurement that stick.

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Overview

Speed is a product feature and a ranking signal. This category covers the workflows, checks, and implementation details that move Core Web Vitals from red to green—and keep them there. Expect concrete playbooks for diagnostics, page-weight control, render path tuning, and continuous measurement.

We focus on what impacts both SEO and revenue: optimizing images and fonts, taming JavaScript, improving TTFB with caching and CDN strategy, and aligning stakeholders with a performance budget. Each article aims to be actionable, verifiable, and safe to ship.

Who it’s for

Marketers who need faster pages to protect SEO.

Developers optimizing Core Web Vitals at scale.

Ecommerce teams chasing higher conversion rates.

Content leads planning migrations without traffic loss.

What you will gain

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Clear, testable steps to hit passing Core Web Vitals.

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A maintainable performance budget and CI checks.

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Practical tooling choices for images, JS, and CDN.

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Measurement plans tying speed to revenue impact.

All Articles

1 total in this category

Key Takeaways

Actionable points curated for this category.

01

Core Web Vitals drive visibility and revenue

Prioritize LCP, INP, and CLS with field data; better CWV improves crawl efficiency, rankings stability, and conversion rates.

02

Fix images before everything else

Adopt AVIF/WebP, responsive srcset/sizes, lossless/lossy compression, lazy-loading, and explicit width/height to prevent layout shift.

03

Control JavaScript and third-parties

Trim bundles, code-split, defer/async noncritical scripts, prioritize hydration islands, and gate third-parties behind consent and timing.

04

Reduce server and network latency

Lower TTFB with caching, CDN edge, HTTP/2 or HTTP/3, Brotli, keep-alive, optimized TLS, and fast DNS; cache HTML where safe.

05

Unblock the render path

Inline critical CSS, preconnect and preload key assets, self-host fonts with font-display: swap, and remove render-blocking resources.

06

Measure and govern continuously

Set a performance budget, automate checks in CI, combine lab and RUM data, and tie speed KPIs to SEO, conversion, and revenue.

FAQ

Create better visuals faster with Pixflux.AI

Translate insights from Site performance and SEO into production-ready assets. Remove backgrounds, clean visuals, enhance quality, and ship at scale.

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