Jump to section
Overview
UGC curation is the process of discovering, obtaining rights to, organizing, and republishing content created by your users—across social, reviews, and communities. Done well, it increases trust, improves conversion, and reduces production costs.
A strong program defines clear goals, enforces brand safety and legal compliance, and uses structured metadata so assets can be found and reused. Practical steps include setting a permissions workflow, a quality checklist, tagging standards, and a measurable distribution plan.
This guide outlines the core building blocks: strategy, rights management, moderation, taxonomy, experimentation, and measurement—so your team can scale UGC with confidence.
