Ecommerce Product Images

From specs to workflow: make images that convert and comply

Everything you need to plan, shoot, and ship ecommerce product images: specs, backgrounds, color, alt text, compression, and marketplace compliance.

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Overview

Great ecommerce product images do three jobs at once: load fast, tell the truth, and meet marketplace rules. When specs, lighting, and retouching are consistent, you reduce returns and lift add‑to‑cart rates.

This category covers practical standards you can adopt today: file formats, sizes, color management, backgrounds, naming, accessibility, and export workflows. Use it to brief photographers, align design and dev, and audit existing catalogs.

Whether you sell on your own storefront or across marketplaces, you’ll find clear steps to produce clean, compliant, and conversion-ready visuals.

Who it is for

Ecommerce managers standardizing product visuals at scale.

Marketplace sellers meeting Amazon and eBay image rules.

Brand teams improving conversion with consistent visuals.

Photographers delivering clean, color-true catalog shots.

What you will gain

A practical image spec covering size, format, and color.

Workflow tips for shooting, retouching, and exporting fast.

Guidelines to meet Amazon, Shopify, and Google standards.

Checklists for consistency, naming, and version control.

All Articles

2 total in this category

Key Takeaways

Actionable points curated for this category.

01

Set the right specs

Work in sRGB. Use JPEG for photos, PNG for transparency. Export longest side 1500-3000 px; square 2000 x 2000 px works broadly. Keep web versions <= 300 KB.

02

Comply with marketplace rules

Main image: pure white (#FFFFFF), no text, logos, or props; product fills 85-95% of the frame. Add lifestyle and detail shots for PDP galleries.

03

Standardize framing and angles

Fix aspect ratio (1:1 or 4:5), consistent margins, and a repeatable set: front, back, side, 45°, in-hand for scale, macro detail, and packaging.

04

Light for color accuracy

Use large, diffused light; target ~5500 K; gray-card white balance; avoid mixed sources. Calibrate monitors and soft-proof in sRGB.

05

Retouch for clarity, not deceit

Remove dust, straighten, unify backgrounds, and match true color. Avoid over-smoothing, fake shadows, or altering features that change expectations.

06

Name, alt, and deliverables

File naming: sku-variant-angle.jpg with hyphens. Write concise, descriptive alt text. Keep master RAW/TIF and export JPEG/WebP with version control.

FAQ

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