A practical guide to specs, design, and production
Create scroll-stopping social media visuals with exact sizes, proven design principles, and a repeatable workflow to raise reach, clarity, and conversions.
Overview
Strong social visuals win attention fast, communicate a single idea clearly, and feel unmistakably on-brand. This category distills platform sizes, design principles, and repeatable workflows so your images and short videos perform without guesswork.
Use it to choose the right aspect ratios, structure text for readability, and keep a consistent look across teams and campaigns. The goal: visuals that earn clicks and saves, not just impressions.
Editor pick
A fast, repeatable 10-minute workflow to polish photos: fix exposure, control noise, keep skin texture real, and export crisp, platform-ready posts.
Michael WalshMarch 5, 20261 total in this category
Michael WalshMarch 5, 2026A fast, repeatable 10-minute workflow to polish photos: fix exposure, control noise, keep skin texture real, and export crisp, platform-ready posts.
Read MoreActionable points curated for this category.
Match sizes to usage: square 1080×1080, portrait 1080×1350, vertical 1080×1920. Keep critical text inside safe areas to avoid cropping.
Use one focal subject, high contrast, and 5–10 word headlines. Remove visual noise and keep copy scannable.
Lock fonts, colors, spacing, and logo placement. Reusable layouts speed production and keep campaigns consistent.
Use carousels for step-by-step stories and short clips for demonstrations. Keep files lightweight for faster loading.
Write alt text, caption speech, and maintain strong color contrast. Ensure text is readable on small screens.
A/B test one variable at a time—thumbnail, headline, or background. Track saves, shares, CTR, and completion rate.
Translate insights from Social media visuals into production-ready assets. Remove backgrounds, clean visuals, enhance quality, and ship at scale.