What image sizes should I use for Instagram posts, Stories, and Reels?

Posts: square 1080×1080 (1:1), portrait 1080×1350 (4:5), landscape ~1080×566 (1.91:1). Stories/Reels: 1080×1920 (9:16); keep key content within safe margins.

PNG or JPEG — which format is best for social graphics?

Use PNG for logos, UI, and text on flat color; JPEG for photos and gradients. Export in sRGB at ~80–90% quality, then compare size vs clarity.

How much text should I place on a feed image or ad?

Keep it to a short headline and one support line. The old 20% text rule is gone, but lighter copy improves legibility; move details to the caption or landing page.

How do I keep brand consistency across many formats?

Define a system: color palette, type scale, grid, corner radii, and logo placement. Package as locked templates with shared libraries and naming rules.

What are recommended sizes for Facebook, X, and LinkedIn posts?

Facebook feed: 1080×1080 or 1200×1500; X: 1200×675 (16:9) or 1080×1350 (4:5); LinkedIn: 1200×627 (16:9) or 1080×1350 (4:5).

How can I make my graphics accessible?

Write concise alt text, meet WCAG AA contrast (4.5:1 for small text), use readable type sizes, add captions, and avoid text-only Stories without subtitles.

What export settings prevent blurry uploads?

Design at target size, use sRGB, avoid excessive sharpening, and compress just enough to stay under platform limits without heavy artifacts.

How do I test which creative performs best without extra tools?

Post paired variants in similar time windows, label clearly, use UTM parameters, and compare CTR, saves, completion rate, and reach in native analytics.

Social Media Graphics: Sizes, Templates, Tips & Workflow

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Overview

Social feeds move fast. Winning graphics do three things: match platform specs, express brand clearly, and communicate one idea at a glance.

This guide distills sizes, layout rules, and repeatable workflows for Instagram, TikTok, X, LinkedIn, Facebook, and Pinterest. Use it to build a system: templates, asset libraries, and checklists that cut production time without losing craft.

We also cover accessibility, export settings, and simple testing loops so your visuals ship faster and perform better.

Who it's for

Social media managers scaling daily post production.

Ecommerce teams running seasonal ad creatives.

Founders building brand presence with lean resources.

Creators growing reach across Reels, Shorts, and Pins.

What you will gain

✓

Clear size guides for every major social platform.

✓

Reusable templates that speed consistent production.

✓

Checklists for alt text, contrast, and safe margins.

✓

A testing plan linking visuals to measurable outcomes.

Key Takeaways

Actionable points curated for this category.

Design for the feed

Prioritize hierarchy, legible type, and one clear focal point.

Respect platform specs

Work in native aspect ratios; export at 1080px on the short edge.

Build a reusable system

Create brand-safe templates, components, and spacing tokens.

Prioritize accessibility

Use alt text, 4.5:1 contrast for small text, and readable fonts.

Optimize for speed

Compress to sRGB PNG/JPEG; keep files under platform limits.

Measure and iterate

A/B test thumbnails, hooks, and CTAs; track CTR, saves, and reach.

Social Media Graphics

Who it's for

Social media managers scaling daily post production.

Ecommerce teams running seasonal ad creatives.

Founders building brand presence with lean resources.

Creators growing reach across Reels, Shorts, and Pins.

What you will gain

Clear size guides for every major social platform.

Reusable templates that speed consistent production.

Checklists for alt text, contrast, and safe margins.

A testing plan linking visuals to measurable outcomes.

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Key Takeaways

Design for the feed

Respect platform specs

Build a reusable system

Prioritize accessibility

Optimize for speed

Measure and iterate

FAQ

What image sizes should I use for Instagram posts, Stories, and Reels?

PNG or JPEG — which format is best for social graphics?

How much text should I place on a feed image or ad?

How do I keep brand consistency across many formats?

What are recommended sizes for Facebook, X, and LinkedIn posts?

How can I make my graphics accessible?

What export settings prevent blurry uploads?

How do I test which creative performs best without extra tools?

Create better visuals faster with Pixflux.AI

Social Media Graphics

Who it's for

Social media managers scaling daily post production.

Ecommerce teams running seasonal ad creatives.

Founders building brand presence with lean resources.

Creators growing reach across Reels, Shorts, and Pins.

What you will gain

Clear size guides for every major social platform.

Reusable templates that speed consistent production.

Checklists for alt text, contrast, and safe margins.

A testing plan linking visuals to measurable outcomes.

Featured Articles

Change Background of Photo Online Free for Social Posts, Ads, and Product Shots

All Articles

Change Background of Photo Online Free for Social Posts, Ads, and Product Shots

Key Takeaways

Design for the feed

Respect platform specs

Build a reusable system

Prioritize accessibility

Optimize for speed

Measure and iterate

FAQ

What image sizes should I use for Instagram posts, Stories, and Reels?

PNG or JPEG — which format is best for social graphics?

How much text should I place on a feed image or ad?

How do I keep brand consistency across many formats?

What are recommended sizes for Facebook, X, and LinkedIn posts?

How can I make my graphics accessible?

What export settings prevent blurry uploads?

How do I test which creative performs best without extra tools?

Related Categories

Create better visuals faster with Pixflux.AI